飞利浦新安怡母婴喂养套系

Philips Avent Maternal and Infant Feeding Series

服务公司:飞利浦新安怡
服务内容:产品策略|产品设计|视觉策略|场景渲染

这是一套围绕婴幼儿不同成长阶段构建的母婴喂养产品,涵盖摇奶、消毒烘干、辅食蒸煮与搅打等核心场景,将分散的育儿操作整合为连续、高效的喂养体验。设计以柔和包覆的圆角形态、温润低饱和配色及简洁直观的交互界面,弱化母婴电器的工具感与医疗感;通过统一的比例关系、细节语言与品牌识别,建立兼具安全感、亲和力和现代家居属性的产品家族,陪伴家庭从新生儿喂养延伸至辅食成长阶段。

Designed around the evolving needs of babies at different stages of growth, this mother and baby feeding series covers essential scenarios including milk preparation, sterilization and drying, food steaming, and blending. It connects previously separate childcare tasks into a smooth and efficient feeding experience. Soft, rounded forms, warm low-saturation colors, and intuitive interfaces reduce the clinical and mechanical appearance commonly associated with baby appliances. Consistent proportions, details, and brand elements create a cohesive product family that conveys safety, warmth, and modern domestic appeal, supporting families from newborn feeding through the complementary food stage.

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