米壳设计Miko Design成立于2014年,是将多元设计思维与商业营销战略有机结合,提供高质量专业设计服务的全链路创新设计策划服务公司。致力于品牌价值提升,助力品牌发展,创造可持续的未来。
成立至今,米壳团队已汇聚60多位设计精英,连续11年荣获德国IF和红点设计奖,累计荣获包含世界四大设计奖项(Reddot、iF、IDEA、G-Mark)在内的100余项国内外设计大奖,发展为行业内兼具实力与知名度的工业设计团队。
Founded in 2014, MIKO Design is a full-service innovation design consultancy that integrates multidisciplinary design thinking with business and marketing strategies to deliver high-quality professional design services. We are committed to enhancing brand value, empowering brand growth, and creating a sustainable future.
Today, MIKO Design brings together more than 60 design professionals. For 11 consecutive years, the team has received accolades from the iF Design Award and Red Dot Design Award, earning over 100 domestic and international honors, including the world’s four major design awards—Red Dot, iF, IDEA, and Good Design Award (G-Mark). MIKO Design has grown into a highly capable and widely recognized industrial design team.
经过多年的发展,米壳设计已成功携手美的、海尔、摩飞、飞利浦、西屋、广汽、阿里、小熊、杜邦、大宇等超200家国内外知名企业和新兴互联网品牌,打造出1000余个优秀案例。我们擅长为企业量身定制人性化的产品规划与设计服务,用严谨创新、精益求精的设计助力成就产品和品牌价值。
After years of development, MIKO Design has successfully worked with Midea, Haier, Morphy Richards, Philips, Westinghouse, GAC, Alibaba, Bear, DuPont, Daewoo and other more than 200 domestic and foreign well-known enterprises and emerging Internet brands, to create more than 1000 excellent cases. We are good at customized humanized product planning and design services for enterprises, with rigorous innovation, excellence in design to help achieve the value of product and brand .
米壳设计专注为客户提供全方位战略设计及咨询服务,我们深谙商业增长的秘密,致力于用专业服务为客户赋能,推动业务增长和品牌的转型升级,拥有工业设计、结构研发及品牌策划等业务结合的一站式服务体系。12年来,米壳设计立足于当下,专业为⽤⼾提供更好体验的产品、品牌和服务体系;未来,我们将着眼于新的商业战略、⽣态系统和业务,用优秀设计超越单点解决⽅案,持续对人性进行深刻洞察和情感关怀。
MIKO Design focus on providing customers with a full range of strategic design and consulting services, we know the secret of business growth, committed to use professional services to empower customers, promote business growth and brand transformation and upgrading, with industrial design, structure research and development and brand planning and other business combination of one-stop service system. In the past twelve years, MIKO Design based on the present, professional to provide users with better experience of the product, brand and service system; In the future, we will focus on new business strategies, ecosystems and businesses, go beyond single point solutions with excellent design, and continue to have deep insight and emotional care for human nature.
米壳团队一直秉持一个核心理念,即通过设计,改变人们的生活,让生活变得更美好。
米壳设计团队汇聚了60多位设计精英,拥有丰富的团队设计经验及先进的设计理念。团队本着“人在变,工业设计也时刻在变”的创新思想,遵循与平衡工业设计中人与物的关系,力求让产品的呈现在环境与用户之间达到理想契合的状态。
我们的核心业务主要涵盖消费者用户研究设计、产品设计、结构研发、品牌全案设计、品牌策略升级及展示设计等板块。
MIKO Design has been adhering to the core concept of changing people's lives and making life better through design.
MIKO Design team brings together more than 60 elite designers, with rich team design experience and advanced design concept. Team adheres to the innovative idea of "people are changing, industrial design is also changing", follow and balance the relationship between people and objects in industrial design, and strive to make the product present in the environment and users to achieve the ideal fit between the state.
Our core business mainly covers consumer research and design, product design, research and development of the structure, entire brand design, brand strategy upgrading and display design.
MIKO Design's founder, Mr. Lu Chuande, participated in the MBA programme at Cheung Kong Graduate School of Business and pursued further studies at Stanford University in the United States. He brought advanced design methodologies and organisational management practices back to China, shaping MIKO Design's distinctive design methodology.
This innovative approach is applied across every MIKO Design project, empowering strategic partners with end-to-end design services focused on value-driven innovation.
Partner, Chief Designer
Partner, Chief Designer
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Industrial Designer
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Business Development
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HRBP
Administration
Financial Accountant
Digital Designer
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Brand Strategy
Rendering Design
Copywriting
Graphic Designer
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米壳设计团队时刻关注着市场上正在发生的事情,并就个人看法与未来趋势聚焦点进行内部探讨学习,不断探索最新的设计趋势,从未停止过学习的步伐。团队会定期参加世界各地设计展览,会议和论坛,在欣赏中学习,在交流中理解。行程结束后各部门分别通过沉浸式思考与假设进行头脑风暴,对设计行业现状与趋势进行纵深分析,推进学术积累,为后续设计出有生命力的作品做好科学且充分的准备。
MIKO Design team always pays attention to what is happening in the market, and focuses on personal views and future trends for internal discussion and learning, and constantly explores the latest design trends, never stopped learning. The team will regularly participate in design exhibitions, conferences and forums around the world to learn through appreciation and understanding through communication. At the end of the trip, all departments conducted brainstorming through immersive thinking and hypothesis, conducted in-depth analysis of the current situation and trend of the design industry, promoted academic accumulation, and made scientific and full preparation for the subsequent design of vibrant works.
在工业设计领域,米壳设计具备卓越的设计实力和丰富的经验。
我们会凭借前瞻性的工业设计理念,运用一些方法和工具让设计师站在客户的立场思考,深入了解客户需求和心态,进一步进行使用人群、市场状况等调研,对产品进行精确的定位,继而提供合理方案并执行落地,为客户创造最大的收益。
In the field of industrial design, we have excellent design strength and rich experience.
We will with forward-looking industrial design concept, using some methods and tools for designers think stand in the position of customer, underst
and customer needs and mentality, further use of the crowd, market conditions, such as research, to accurate positioning of products, which in turn provide reasonable plan and perform the fall to the ground, creating the biggest benefit for the customer.
我们会通过市场调研,品牌商业愿景构思、核心价值和创新市场策略等方面的考究,精准把握品牌的市场定位,提供一系列量身定制的品牌策划服务。
从品牌命名、logo和设计系统入手,通过强大的创造力构建令人记忆深刻的品牌印象,进而转化为品牌的独特优势,为客户建立崭新的品牌战略和视觉概念。
Through market research, we study the business vision, core values and innovative market strategies of the brand, accurately grasp the market positioning of the brand, and provide a series of tailored brand planning services.
From the brand naming, logo and design system, through strong creativity to build a memorable brand impression, and then transformed into the unique advantages of the brand, for customers to establish a new brand strategy and visual concept.
用户设计的最终目标,是帮助您实现理想中的生活。我们将市场趋势、技术创新和对目标人群的全方位调研三方面结合,深入探究用户消费心理、消费理念,以及用户对未来消费经济预期的理解,以定制合适的设计方案。
The ultimate goal of user design is to help you achieve the life you want. We combine the market trend, technological innovation and comprehensive research on the target group, deeply explore the consumer psychology, consumption concept, as well as users' understanding of the future consumer economy expectations, so as to customize the appropriate design scheme.
我们认为一个好产品,首先要实用,其次才是外观。产品能否实现各项功能落地,完全取决于一个优秀的结构设计,产品结构设计在工业设计中扮演着十分重要的角色。
优秀的结构设计,需要合理地选用材料,尽量简化结构及控制成本。我们擅长从构思到落地等一系列设计战略、思路的运用,来构建产品。
We think a good product should be practical first, and appearance second. Whether the product can achieve the implementation of various functions completely depends on an excellent structural design, product structural design plays a very important role in industrial design.
Excellent structural design requires reasonable selection of materials, as far as possible to simplify the structure and control costs. We are good at the application of a series of design strategies and ideas from conception to landing to build products.
产品的独特性是通过各种场景体现出来的,我们将通过设计为客户打造独一无二的产品展示效果,给人带来一种美的享受并留下深刻印象。
我们的展示设计会通过对产品的配色、排版、风格、工艺等要素的把控,运用富有创意展示设计手法,将成品以最完美的形态呈现给客户,并且为客户提供最有效的、具备选择性的引导。
The uniqueness of the product is reflected through various scenes, we will create a unique product display effect for customers through design, to bring people a kind of enjoyment of beauty and leave a deep impression.
Through the control of color matching, typesetting, style, technology and other elements of the product, our display design will use creative display design techniques to present the finished product to customers in the most perfect form, and provide customers with the most effective and selective "guidance".